Press Release: PartnerMD Announces Kristin Richardson as Chief Marketing OfficerThursday, November 9, 2017
RICHMOND – PartnerMD is pleased to announce that Kristin Richardson has joined the company as its new Chief Marketing Officer (CMO). Richardson joins the firm after six years with the law firm of Williams Mullen. Richardson has run marketing at industry-leading corporations and advertising agencies for over 22 years.
Prior to Williams Mullen, Richardson served as the CMO for digital marketing agency Virilion in Washington, D.C. where she led their brand through a merger with RepEquity. She also managed marketing, branding and product development for leading health care provider Anthem Blue Cross & Blue Shield and its wellness division, Health Management Corporation.
Experienced in both traditional and digital marketing, she has counseled top brands and their executive leadership teams on how to improve business results by integrating internal communications and culture with external brand messaging.
“Kristin brings a wealth of proven experience working across a range of successful companies, particularly premium service-oriented companies like ours,” said Zack Smith, CEO of PartnerMD. “She fits right in with our company culture, and I am excited to have her knowledge and expertise in this important leadership role.”
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